July 11, 2014


Thought all the details about this championship ring had already hit the internet? Think again…

seattle seahawks superbowl XLVIII ring


Around two weeks after the Seattle Seahawks destroyed the Denver Broncos 43-8 in Super Bowl XLVIII in East Rutherford New Jersey, executives from Tiffany and Co. and Jostens (the two ring manufacturers of most of the super bowl rings) visited team officials and pitched their manufacturing abilities.

The Seahawks assembled a committee that included owner Paul Allen, team president Peter McLoughlin, general manager John Schneider, head coach Pete Carroll and a few player representatives, as well as some other executives. All of these committee members were involved in creating the ring.

Tiffany won the prestigious job of manufacturing the Seahawks super bowl ring and the team ordered around 400 rings.

Once the Seahawks selected Tiffany’s, (they also designed and make the Super Bowl trophy each year), the design process was started.

The designers at Tiffany’s presented some preliminary designs to the committee. The designs were discussed, reviewed and changed. The next step were sketches on paper, and then finally, as Tiffany’s got closer to what the committee envisioned, examples were made from wax and then finally from metal.

The Seahawks committee stressed several points. Among them: that the “12th Man” be recognized on the ring, that specific important team-phrases such as, “Leave no doubt”, “24/7”, and “Sea 43-Den 8″ were inscribed inside the ring. Also, the green eye in the logo needed to be team-color matched on the ring.

Around four to six weeks after the process was started, the design was settled on and finished by Tiffany’s design arm in New York City. Production began shortly after in its manufacturing facility in Cumberland, Rhode Island.

The hand-rendered design is run through a CAD (computer-assisted design) program to produce a precise mold and model. The components of the ring are assembled, and all the precious stones are set and polished by hand.

Next, the rings go through a quality assurance process before they receives their final polish. Each ring takes about 45 man hours to produce.

The ring, made of 14K solid white gold, contains 64 round diamonds and 12 diamonds around the logo. There’s one larger marquis diamond, representing the team’s first super bowl victory. The ring also contains 40 blue sapphire diamonds and 183 total diamonds. The total carat weight in diamonds is 2.33. The ring is 26mm in size.

After being made in Rhode Island, the rings were sent to Tiffany’s distribution center in New Jersey, where they were placed inside a custom wood presentation box and then placed in their famous Tiffany blue box and wrapped with a white ribbon. Last, they were sent to Seattle.

On June 19, a little more than four months removed from their Super Bowl victory, Seahawks players and coaches and some management personal were presented with the rings at a private ceremony and party.

Neither Tiffany’s nor the Seahawks would reveal the cost of the ring. The NFL provides Super Bowl champions up to $5,000 per ring for 150 rings. Team ownership has to make up any difference.

A Tiffany’s spokesperson says the rings are “truly priceless.”

In a class-act, current owner, Paul Allen made sure that former team owner John Nordstrom, received a super bowl ring.

Nordstrom is often at the Seahawks’ practice facility, where he watches practice, visits the media work room during the draft, and operates with a congenial and humble demeanor. When players leave the practice field and spot him, they stop for a handshake and hello.

He’ll be receiving his ring at the July 22 ceremony, along with the rest of the folks who did not receive one during the first team-specific ceremony (a second ceremony was needed since it takes quite a long time to make the rings).

Nordstrom — who quickly touts the ownership of Allen — never thought he would end up with a Super Bowl ring. Carroll and Schneider called him to say he in fact would.

“I said, ‘Oh my gosh, you’ve got to be kidding,’ ” Nordstrom said. “ ‘You’ve got to be kidding.’ I just couldn’t believe it. I’m really kind of blown away.”

Which adds him to a list of about 400.


superbowl, super bowl and championship rings