March 20, 2014


When the 1968 NFL Champion Baltimore Colts lost to the New York Jets in Super Bowl III, the team decided to break a long-standing tradition.

baltimore colts super bowl iii 1968 championship watch


Since the NFL-AFL merger had not been completed yet, the Colts were entitled to receive NFL Championship Rings for winning their NFL Championship game before facing the Jets in the Super Bowl.

Heavily favored going into Super Bowl III, they were startled by their loss to the Jets.

Perhaps a ring would have been a grim reminder of their historic loss and perhaps that was too much to bear. So the team decided to go with watches.

The watches are high-end, solid 18K gold pieces with player initials (including the middle name) and their respective uniform number engraved on the back of the watch.

The watches were made by luxury watch maker, Lucien Piccard. This watch, hardly worn, was recently added to my collection. The brown alligator strap is original and so is the presentation box.

baltimore colts super bowl iii 1968 championship watch

baltimore colts super bowl iii 1968 championship watch



superbowl, super bowl and championship rings